Be Remarkable With Your Online Business
There is so much of everything today that we feel lost in this huge information ocean. There are so many sites, news, books, products, and services.
On the other hand, as a future, or current, entrepreneur you want to get maximum exposure, to present yourself to the public and sell your products, services, etc. But with every new day it becomes harder and harder. You can not even be noticed in the variety of new ideas, new trends, and new products.
Years ago it was enough to be better than others and you could become popular. Your product could create an image of a top quality product and you could get to the top, but not any more. To be better is just not enough.
You have to be different; you have to become outstanding in order to be noticed. You should look like a purple cow to attract attention and to be able to offer high quality services and products.
Seth Godwin has written a killer book "Purple Cow". And it is all about how to become remarkable. I have bought this book and I am impressed! I recommend it to you for daily reading.
According to Seth in order to be remarkable, you should:
- Commit yourself to do the things today better than yesterday. Much better. Every day.
- Average is for losers. You should be remarkable to your target audience.
- Be extreme. Shock others in some way, attract their attention and keep it.
- Get to the edge. The remark-ability is on the edges - best, biggest, smallest, fastest.
- Be exciting, not boring.
- Don’t be afraid to be remarkable.
- Change yourself, improve and grow constantly. Do not allow others to move your cheese!
If you put the Empire State Building besides the John Hancock building what will you see? Just two big buildings. But what will happen if you put Empire State beside a Shell gas station? Which will you pay more attention to? Which one is remarkable and which one is just a building?
Legitimate Business Opportunities Online
On the other hand, as a future, or current, entrepreneur you want to get maximum exposure, to present yourself to the public and sell your products, services, etc. But with every new day it becomes harder and harder. You can not even be noticed in the variety of new ideas, new trends, and new products.
Years ago it was enough to be better than others and you could become popular. Your product could create an image of a top quality product and you could get to the top, but not any more. To be better is just not enough.
You have to be different; you have to become outstanding in order to be noticed. You should look like a purple cow to attract attention and to be able to offer high quality services and products.
Seth Godwin has written a killer book "Purple Cow". And it is all about how to become remarkable. I have bought this book and I am impressed! I recommend it to you for daily reading.
According to Seth in order to be remarkable, you should:
- Commit yourself to do the things today better than yesterday. Much better. Every day.
- Average is for losers. You should be remarkable to your target audience.
- Be extreme. Shock others in some way, attract their attention and keep it.
- Get to the edge. The remark-ability is on the edges - best, biggest, smallest, fastest.
- Be exciting, not boring.
- Don’t be afraid to be remarkable.
- Change yourself, improve and grow constantly. Do not allow others to move your cheese!
If you put the Empire State Building besides the John Hancock building what will you see? Just two big buildings. But what will happen if you put Empire State beside a Shell gas station? Which will you pay more attention to? Which one is remarkable and which one is just a building?
Legitimate Business Opportunities Online
Labels: online business

